Taylor Ashlynn and her team are gearing up to provide florals for the Dallas World Cup. Photos/PinaTaylotta Petals By SARA VANDEN BERGE Taylor Ashlynn, owner and designer of PinaTaylotta Petals in Bluff Dale, has a big job on her hands. She has been hired to do all of the florals for the Dallas World Cup. “We will provide all of the flowers for the soccer matches and private suites - every floral entering the Dallas Stadium,” Taylor told Beneath the Surface News. “Eve

By SARA VANDEN BERGE I hate to be the bearer of bad news, but here I am… Over the past few days, Beneath the Surface News has received several messages asking if Kroger is coming to Stephenville. I spoke with three local officials today who gave me one unanimous answer: No. Bummer. I, too, had hoped the rumor was true. On a positive note, Jeff Sandford, executive director of the Stephenville Economic Development Authority, said the city is actively recruiting grocers "but

Rendering/Courtesy TSU Media Relations By SARA VANDEN BERGE Stephenville is in for another treat. Literally. Panera Bread and Baskin-Robbins are set to make their debut at Tarleton State University later this summer. Jenna Partin, director of university communications, told Beneath the Surface News that the joint location will feature indoor seating and a covered outdoor patio designed for year-round comfort, with heaters available during the winter months and fans

This stunning 5-stone pendant was handcrafted using Sonoran Mountain. It’s sterling silver and handmade in Stephenville, Texas. By SARA VANDEN BERGE A Stephenville woman has started a business that designs stunning handmade jewelry and turquoise. Nineteen-year-old Aubrey Vanden Berge is the owner of VB Silver Co. “My company is inspired by a love for turquoise, silver and western style,” Aubrey told Beneath the Surface News. “What started as a passion has grown into

Kenneth and Heidi Witt By SARA VANDEN BERGE KSTV the Mighty 93 has a new tag line - Cowboy 93 KSTV - and new owners ready to take the popular radio station to new heights. Kenneth and Heidi Witt, owners of Lonestar Broadcasting Group, took over operations on June 1. They sat down with Beneath the Surface News to talk about their plans for the station and the interesting path that led them to Erath County. Kenneth graduated from the University of Kentucky, dabbled in p

Special to Beneath the Surface News This summer, there’s no better place to gather with friends, enjoy great food and catch all the action than Buffalo Wild Wings. Their “Summer at B-Dubs” lineup is packed with weekly specials, themed trivia nights, bingo, watch parties and family-friendly events designed to bring the community together all season long. Guests can enjoy bingo night every Tuesday with $2 cards, cash prizes and $10 beer pitchers from 6-8 p.m., while Thu

Photo/TSU Media Relations TSU Media Relations Special to Beneath the Surface News Tarleton State University has received approval for $100 million in Permanent University Fund (PUF) support to construct a new Agricultural Sciences Building, marking the largest PUF project in the institution’s history. The investment reflects continued support from Chancellor Glenn Hegar and the Texas A&M System Board of Regents and reinforces Tarleton State’s leadership in agricultural ed

By SARA VANDEN BERGE Albert Hale took a good idea and ran with it. Hale, owner of Hale Custom Solutions, developed a fertilizer spreader that attaches to zero turn lawn mowers. The Huckabay resident told Beneath the Surface News that after purchasing a zero turn mower, he discovered that pulling a fertilizer spreader behind one is impossible. Frustrated, he went into his shop to find a solution – and seven hours later – the first design of the Hale ZT Spreader was bor

Special to Beneath the Surface News Volleman’s Family Farm is adding something new to the family table and this time, it’s in the freezer aisle. Known across the community for its glass-bottled milk and family farm roots, Volleman’s has officially launched its first line of premium ice cream, made with A2A2 milk from cows raised right on their family farm. Texas Sage Nursery in Dublin will begin selling Volleman's ice cream on Wednesday, May 13. For the Volleman family,

By SARA VANDEN BERGE Spread the word about your garage sale with a story on beneaththesurfacenews.com. Lots of people love spending their weekends browsing through pre-loved goods, clothing and antiques, and with spring underway, garage sales are popping up across Erath County. Garage sale advertising is easy and affordable. Here’s what you will get for $50: • Short promotional story about the sale one week prior to the event. • Social media post on day the sale begins. Secu

Cody Stone is the new branch president of Wellington State Bank's Stephenville location. Photo/WSB Special to Beneath the Surface News Wellington State Bank is announcing the promotion of Cody Stone to branch president of its Stephenville location. Cody brings more than 25 years of banking experience to this role, having served local customers and the Stephenville area since 1999. Over the years, he has built a strong reputation for steady leadership, outstanding cust

By SARA VANDEN BERGE The struggle to find often sold-out accommodations in Stephenville will soon come to an end with the construction of three new hotels. With an ever-growing Tarleton State University, rodeo industry and the city’s bustling main street and tourism departments, visitors to Erath County often struggle to find places to stay. Jeff Sandford, president of the Stephenville Economic Development Authority, sat down with Beneath the Surface News to talk abou

The Beach Vacay Bow with Hibiscus Wreath is part of Wild Willow’s summer collection. By SARA VANDEN BERGE A new online company is transforming the entrance of homes and offices with artisan-crafted door décor. Katy Copeland and Krista Skiles, owners of Wild Willow, use premium material to handcraft luxury wreaths and bows for any occasion. Wild Willow’s gorgeous collection includes decor for baby and wedding showers, holidays, birthdays, game days and custom designs.

Inside the newly-renovated 377 Books at Frames Etc. Photos/Julie Lowrance By SARA VANDEN BERGE Book lovers like myself (and all you Beneath the Book Clubbers) have another reason to celebrate. Frames Etc., located in downtown Stephenville, has completely renovated its bookstore. 377 Books at Frames Etc. is no longer just a place to purchase gently-used books; it’s now a charming, colorful space where you can browse 1,500 new titles and releases, sit by a cozy electric

The sauna and cold plunge room is warm and inviting. Clients also have access to a robe and slippers. By SARA VANDEN BERGE If you’re on a health journey, Stephenville’s new wellness spa is for you. The Wellness Bar , located at 195 River North Blvd, Suite 102 (next to Revision Aesthetics & Wellness) , is a sanctuary for clients seeking renewal. Step inside the luxurious center and you’ll find friendly faces ready to guide you through a series of modern, personalized t

Photos/Lane Cooper By SARA VANDEN BERGE Stephenville is getting a major new travel center that will anchor the city’s north corridor. Construction on the Cowboy Corner Travel Center , located at 1095 Morgan Mill Road near Atwoods , is underway and expected to be complete by the end of the year. The $8 million project will include a more than 7,300 square foot convenience store and three quick service restaurants. “We are working on the restaurants now, but it looks

Special to Beneath the Surface News For more than 19 years, people across Texas have relied on Texan Credit Corporation to get money they need to pay bills. With loans for up to $1,800, Texan Credit offers multiple loan options and budget-friendly payment plans from six to 12 months. The company’s mission statement is simple: “We want to be the company you recommend to your friends and family members when they are in need of financial assistance." Getting a loan is si

Alexis Rochester enjoying a spring HydraFacial from Amy Roach. By Alexis Rochester One facial I consistently return to over the years is the HydraFacial treatment . I’ve been seeing Amy, the RN behind Revision Aesthetics & Wellness , since 2021 for this treatment. Recently, I went back to update one of my most popular skincare articles about HydraFacials, which still brings in Google traffic every single week. That alone tells me people are still curious about whether t

Jacy Payne, owner of Jackie the Label. By SARA VANDEN BERGE A gorgeous new women’s boutique opened last week in Stephenville, and if you love all things fashion, you’ll want to stop in and check it out. Jackie the Label opened Feb. 16 at 2180 W. South Loop Plaza, Suite 1. Owner Jacy Payne said she has always loved fashion and opening her own storefront was a long-time coming. “When I was in high school, everyone called me Jackie, so I named my company Jackie the La

Marc Simpson is the “Stretch & Recovery” program director. By SARA VANDEN BERGE HomeTown Physical Therapy has introduced a new service that helps patients improve flexibility, balance and mobility. The new “ Stretch & Recovery ” program is the first of its kind in Stephenville. Owners Mark Blackburn and Brandi Wood developed the 25-minute program and trained their staff on technique. “We have started with the assisted stretching program and will soon be adding othe