‘Curated with love, styled with edge.” Jackie the Label opens in Stephenville.
- Feb 26
- 2 min read
A gorgeous new women’s boutique opened last week in Stephenville, and if you love all things fashion, you’ll want to stop in and check it out.
Jackie the Label opened Feb. 16 at 2180 W. South Loop Plaza, Suite 1.
Owner Jacy Payne said she has always loved fashion and opening her own storefront was a long-time coming.
“When I was in high school, everyone called me Jackie, so I named my company Jackie the Label,” Jacy told Beneath the Surface News.
“I also work at the Dallas Market in a permanent showroom, so I have been on all sides of the industry. I love fashion and this is something I was always going to do.”
Jackie the Label specializes in Western wear and lots of bling.
The boutique carries Risen jeans, custom embroidered caps Jacy designs herself, Ranch Apparel, Two Fly, West & Co. and authentic turquoise jewelry.
She also carries cute gifts like western toiletry bags.
“If you know me, you know I like a sparkle. We have rhinestones. We have cheetah print and a we have a lot of pink,” she said.
“I always say we are curated with love, styled with edge.”
The boutique will host its grand opening from 10 a.m.-6 p.m. on Saturday, March 14.
There will be dirty sodas, cookies, permanent jewelry and door prizes.
But don’t wait until then to check it out.
Jackie the Label is Stephenville’s newest boutique and you’re going to love it.
It’s open from 10 a.m.-6 p.m. Monday through Saturday.
(Keep scrolling for more photos.)
Amazing to see Jackie the Label opening in Stephenville such a stylish and empowering addition to the community! This spotlight really captures the passion and creativity behind the brand. And I can already picture Jaafar Jackson Michael Blue Jacket paired with one of their standout pieces talk about effortless cool!
Street style often blends comfort with personality. A soft cap can pull an outfit together while keeping things relaxed and modern. Many fashion lovers now choose the Lightweight Cotton Cap for daily wear because it feels airy and pairs well with tees, denim, or summer dresses. Neutral tones add calm charm, while bright shades show playful mood. This simple accessory travels well, folds easily, and suits quick outings or coffee walks. From sunny parks to busy markets, it completes casual chic fashion with quiet confidence every single day with style.