Stephenville appoints firm to help develop downtown retail, dining; citizens invited to take survey.

Updated: Nov 17


The Erath County courthouse square/City of Stephenville photo

Special to Beneath the Surface News


The city of Stephenville has appointed Downtown Strategies, a division of Retail Strategies, to come up with a five-year strategic plan to develop dining and shopping around the Erath County courthouse square.


The strategies team will host a workshop in Stephenville on Dec. 1, which will include a walking tour of downtown and input from community leaders, downtown business owners and elected officials to create a customized strategic plan for the city.

“The city of Stephenville is experiencing so much growth with an increased student population at Tarleton State University and continued investment in the private sector,” Stephenville Mayor Doug Svien said.


“Our national retail footprint has taken off in the last year, and now it’s time to focus on the square. We want to create experiences that bring people downtown to shop and dine and capitalize on the exciting growth in the community.”

The plan will focus on five major pillars including market analysis, policy and administration, design, tourism and promotion, and economic vitality.


“Our team has been in discussions with city leadership the last couple of years about how to redevelop Stephenville’s downtown and bring new life to the area,” said Courtney Hall, chief marketing officer of Retail Strategies.

“There is so much potential in Stephenville and having been raised here, I can’t wait to see what our team is able to do over the next few years to contribute to the growth the community is seeing.”


Citizens can provide input by taking the community input survey here.